Sierra Ferrier

Sierra Ferrier is an accomplished Senior Technical Program Manager at the National Basketball Association (NBA), where responsibilities include leading the Media Platform program for the NBA DTC App and managing live and VOD video streaming for over 40 million subscribers. Previously, Sierra served as a Project Manager at N26, successfully delivering critical banking features and enhancing user engagement. Experience at VICE Media involved optimizing global content project management tools across multiple production verticals. Earlier roles included positions with Fueled, WSOE 89.3 FM, Yep Roc Music Group, and Martha Stewart Living Omnimedia. Sierra holds a Bachelor's Degree in Media and Social Change from Ohio University and has educational experience from Elon University and Guilford College.