Steven Lichtenberger

Steven Lichtenberger is an experienced professional in the sports management field, serving as Associate Vice President and General Manager of Fan Engagement & Activation, Global Events at the National Basketball Association (NBA) since June 2008. Throughout the career at the NBA, Steven has held several important positions, overseeing event planning and operations for major NBA events, negotiating partnerships, and managing budgets. Key achievements include leading partner activation at high-profile events such as the NBA All-Star Jam Session and NBA Summer League, resulting in significant revenue growth. Prior experience includes roles in marketing at Rutgers University and intern positions with the Philadelphia 76ers. Steven holds a Bachelor’s degree in Sports Management, Labor Studies, and Employment Relations from Rutgers University.