NBA
Subin Kim currently serves as the Head of Integrated Marketing at the NBA 2K League, a position held since January 2025. Prior to this role, Subin held the title of Director of Creative Strategy at THE FIFTH Group from October 2022 to January 2025. Previous experience includes roles as Lead Creative Strategist and Creative Strategist at TikTok from January 2019 to October 2022, and Senior Strategist at Branded Entertainment Network from May 2016 to January 2019. Subin's earlier positions feature work as a Digital Marketing Analyst at DanceOn, and Research Analyst roles at ZEFR. Education includes a Bachelor of Arts in Economics from UC Santa Barbara and participation in a Foreign Exchange Program at Yonsei University.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.