Subin Kim

Subin Kim currently serves as the Head of Integrated Marketing at the NBA 2K League, a position held since January 2025. Prior to this role, Subin held the title of Director of Creative Strategy at THE FIFTH Group from October 2022 to January 2025. Previous experience includes roles as Lead Creative Strategist and Creative Strategist at TikTok from January 2019 to October 2022, and Senior Strategist at Branded Entertainment Network from May 2016 to January 2019. Subin's earlier positions feature work as a Digital Marketing Analyst at DanceOn, and Research Analyst roles at ZEFR. Education includes a Bachelor of Arts in Economics from UC Santa Barbara and participation in a Foreign Exchange Program at Yonsei University.