Will VanderHorst is a skilled researcher currently serving as the Director of Product Research & UX at the NBA. They previously held roles such as Manager of Consumer Insights & Strategy and Senior Analyst at DICK'S Sporting Goods, where they demonstrated their expertise in qualitative and quantitative methods. Will also gained valuable experience as a Business Analyst within the Leadership Development Program at DICK'S Sporting Goods and as a Teaching Assistant at the Kelley School of Business. They graduated magna cum laude with a Bachelor of Science in Business, Marketing, and Business Analytics from Indiana University Bloomington.
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