Xiao Yang is a seasoned professional in global partnership and marketing management, currently serving as the Vice President of Global Partnership at the National Basketball Association (NBA) since October 2006. In this role, Xiao Yang oversees marketing partnership management, including activation ideation, planning, execution, and reporting, while also providing consultancy on brand development and business growth strategies. Previously, Xiao Yang held the position of Senior Manager for Digital Media, focusing on digital media licensing and management. Before joining the NBA, Xiao Yang worked at Intel from March 1999 to September 2006 in Platform Marketing & Technical Sales. Xiao Yang holds a Bachelor of Science in Electrical Engineering from the University of Washington, earned in 1999.
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