Amanda Smith

Amanda Smith is a seasoned professional with extensive experience in commerce analytics and marketing. Currently serving as Senior Manager in Commerce Analytics at NBCUniversal since November 2018, Amanda has held multiple positions within the company, including Commerce Analytics Manager and NBC Commerce Analyst. Prior to NBCUniversal, Amanda worked at Mindshare as a Senior Associate and Associate, managing accounts such as T. J. and Boehringer Ingelheim. Previous roles include Marketing Coordinator and Administrator at Dresdner Robin, as well as program management at A Free Bird™. Amanda also gained experience as a Marketing Consultant and Corporate Communications Intern at Draexlmaier Automotive of America. Amanda holds a Bachelor of Arts in Communication and Media Studies from the College of Charleston and is currently pursuing an MBA in Business Statistics at Ball State University, expected to be completed in May 2026.