Brad Virata is a highly experienced creative director currently serving as Creative Director for E! Entertainment Television and Esquire Network at NBCUniversal, Inc. since April 2011. With a strong background in licensing and business development, Brad has effectively led strategies across various sectors including softline, hardline, beauty, publishing, toys, and gaming, contributing to a potential value of $10 million. Prior roles include consultant for Discovery Communications, Global Director for the Jonas Brothers Lifestyle Brand at The Walt Disney Company, Vice President of Merchandising at William Rast, Director of Men's Merchandising at Lucky Brand, and Men's Merchandiser at Guess Inc. Brad holds a Bachelor of Arts in Communication and Media Studies from the University of Washington.
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