Brian West is a seasoned cross-platform measurement strategist and data leader with extensive experience in the TV and streaming sectors. They served as Director of Multiplatform Research and later Executive Director of Cross Platform Engagement & Analytics at The Walt Disney Company, where they led significant measurement and engagement initiatives. Currently, they hold the position of SVP of Data & Measurement Strategy at NBCUniversal Media, LLC, where they oversee the development of measurement solutions across various platforms. Brian has been instrumental in creating innovative data strategies and has presented insights at numerous industry conferences. They earned a BA in Electronic Media Management from California State University, Northridge.
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