Carl Baker

Carl Baker is a dynamic professional in audience development and content strategy, currently serving as the Director of Audience Development at NBCUniversal. They previously held the position of Senior Manager of Audience Development & Content Optimization at Paramount, where they significantly drove engagement for iconic properties such as *South Park* and *The Daily Show*. With a Bachelor of Science in Media, Culture, and Communications from New York University, Baker has amassed extensive experience in content optimization, marketing, and social media across various prestigious brands. Their innovative strategies have led to billions of impressions and millions of subscribers, establishing formidable brands in the digital landscape.