Cassandra Dodds

Cassandra Dodds is an experienced executive in franchise strategy and retail marketing, currently serving as Director at NBCUniversal since October 2017. In this role, Cassandra drives franchise brand growth and retail partnerships across Southeast Asia and India, managing collaborations with local licensing agents and leading a team of professionals. Prior to this, Cassandra held senior management positions at Paramount Australia & New Zealand, where responsibilities included developing licensing strategies and overseeing brand management across various consumer products. Additional experience includes marketing roles at Toys"R" Us and Sydney Entertainment Centre, showcasing expertise in national campaign management and event coordination. Cassandra holds a Bachelor of Business Management from the University of Technology Sydney and completed a Mini MBA in Marketing with Mark Ritson.