Crystal Squillini

Crystal Squillini is a seasoned professional in digital inventory management and revenue optimization. Currently serving as a Digital Inventory Manager at NBCUniversal since June 2022, Crystal collaborates with Planning and Sales teams to develop media plans that enhance revenue while fulfilling advertiser objectives. Prior experience includes serving as a Yield Manager at AMC Networks, where Crystal utilized Publica and FreeWheel data for revenue analysis across digital properties, and as a Senior Digital Pricing and Yield Analyst at WarnerMedia, managing inventory for major networks and analyzing inventory capacity. Earlier roles at WebMD involved maximizing campaign performance and managing contracts, and Crystal also completed an Operations Internship at American Girl, assisting with managerial duties.