Dave Kaplan

Dave Kaplan possesses extensive experience in content analytics and insights across various media platforms. As Executive Vice President of Content Analytics at NBCUniversal from May 2017 to November 2024, Kaplan led initiatives in content performance measurement and strategic decision-making for major TV and streaming brands. Prior roles included Senior Vice President positions focusing on cross-platform analysis and strategic insights for multiple entertainment and lifestyle networks. Earlier experience includes senior roles at Nielsen and IAG Research, where Kaplan specialized in advertising effectiveness and product development. Kaplan holds a Bachelor of Arts degree in Psychology from Cornell University.