Gabriel Herrera

Gabriel Herrera is a Senior Manager of Merchandising Strategy & Planning at Peacock, where they lead customer growth initiatives and optimize content performance using data-driven strategies. Previously, Gabriel served as Editorial Manager for Smithsonian Networks, achieving significant increases in customer satisfaction and growth through innovative content strategies. They also drove the global editorial strategy for Paramount+, overseeing major content launches and improving operational efficiency. With a background in social media and digital content production at VICE Media and Red Bull, Gabriel brings extensive experience in cross-functional collaboration and audience engagement. Gabriel is currently pursuing a Bachelor of Arts in English Language and Literature at the University of Wisconsin-Madison and a Master of Arts in American Studies at Columbia University.