Joanna Shapes

Joanna Shapes is an experienced media professional currently serving as the Director of Merchandising Strategy at Peacock. With a background focused on audience growth and marketing strategies, they have developed expertise in content optimization and project management. Previously, Joanna held various roles at NBC Sports, including Producing for both the Tokyo and Paris Olympics, and has extensive experience in multiplatform programming at NBC Sports Washington. They earned a Bachelor of Arts in Journalism and Mass Communication from The George Washington University.