John Alleva is currently the EVP of Platform Monetization at NBCUniversal, where they lead a cross-functional team focused on maximizing monetization across various sectors, including Sports, Olympics, and Peacock. With over twenty years of experience in the advertising industry, they have previously held significant roles at ESPN and NBCUniversal, overseeing teams and strategies that drive revenue growth and client partnerships. Alleva has a proven track record in digital video, dynamic pricing, and yield maximization, demonstrating a strategic mindset and a passion for achieving sustainable results. Their commitment to industry standards is reflected in their involvement as an active board member of the Trustworthy Accountability Group (TAG).
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