Karissa Zigarovich is a seasoned professional in consumer insights, currently serving as the VP of Consumer Insights at NBCUniversal since May 2025, focusing on Peacock, NBC, and Bravo. Prior to this role, Zigarovich held various leadership positions at YouTube from January 2018 to May 2025, including Global Head of Viewer Insights and Global Head of Brand and Entertainment Insights. Zigarovich has also contributed to the career development of individuals from underrepresented groups as a Sage Mentor at Sage Mentorship from January 2020 to May 2025. Previous experience includes serving as Director of Consumer Insights at The Walt Disney Company and Director of Strategic Insights at Paramount+, with foundational roles at Publicis Groupe. Zigarovich holds a Master of Arts in Communication and Media Studies and dual Bachelor of Arts degrees in Psychology and Communication and Media Studies, all from West Virginia University.
This person is not in any teams
This person is not in any offices