Kumar Rao is a results-driven data analytics executive currently serving as Vice President of Currency and Cross-Platform Measurement at NBCUniversal. With a background that includes roles such as Director of Panel Analytics at Gallup and Chief of Measurement Science at BARC India, Kumar has demonstrated expertise in leading teams to develop analytical methodologies and solutions for complex media measurement problems. Kumar holds dual master's degrees in Industrial Systems Engineering and Marketing Survey Research and recently completed the Stanford LEAD Professional Certificate in Executive Education. As a collaborator on numerous patents and scholarly articles, Kumar continues to influence the field of cross-platform measurement and consumer panel analytics while also co-founding BIM Analytics, focused on AI-based learning solutions for children.
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