Lawrence Rice is a senior executive with over 25 years of experience in the advertising technology and media industry, currently serving as Vice President of Product & Platform Strategy at NBCUniversal Media, LLC. They specialize in product strategy, platform development, and organizational transformation, focusing on building cross-platform AdTech ecosystems that enhance operational efficiency. In past roles, Lawrence has designed and implemented solutions to unify linear and digital channels, oversaw large-scale platform modernization efforts, and led diverse product teams. They hold a Bachelor's degree in Business Administration from Edinboro University of Pennsylvania and are dedicated to solving complex business challenges through innovative technology solutions.
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