MC

Madeline Craft

Senior Manager, Currency & XP Measurement

Madeline Craft is currently a Senior Manager in Currency & XP Measurement at NBCUniversal, focusing on evaluating third-party media methodologies and developing internal measurement solutions. With a PhD in Quantitative Psychology from UC Davis and over six years of experience in statistical methodology, Madeline excels at blending rigorous data analysis with strategic business insights. Previously, they served as a Graduate Teaching Assistant and Instructor at UC Davis, where they designed courses and supported students in mastering essential statistical concepts. Madeline's diverse skill set includes advanced programming in R, SAS, SQL, and Python, utilizing these tools to handle extensive datasets and drive effective advertising performance.

Location

Austin, United States

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