Melissa Rodriguez is a highly motivated leader in franchise strategy and marketing with over 16 years of experience across various business areas, including marketing, multi-cultural strategy, and product management. Currently serving as Vice President of Franchise Strategy at NBCUniversal, Melissa is also involved with the Diversity, Equity & Inclusion Coalition. Previously, they held key roles in franchise strategy and management at NBCUniversal Media, Disney, and other organizations. Melissa's educational background includes pursuing a Bachelor of Science in Broadcast Journalism at Boston University.
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