Michelle Cheng

Michelle Cheng is an accomplished marketing professional with extensive experience in strategic brand marketing, consumer engagement, and digital marketing. Currently working at NBCUniversal since August 2022, Michelle focuses on developing marketing tactics for over 45 NBC Entertainment shows, leveraging data analysis and audience insights. Previous roles include Marketing Strategist at ChefSuite, where Michelle led email automation campaigns achieving significant increases in conversion and engagement rates, and Brand Marketing Specialist at Pacific Bay Lending Group, where Michelle successfully managed marketing initiatives across numerous campaigns. An early career at various agencies and startups, including jetfuel.agency and MEDL, provided Michelle with foundational skills in digital marketing strategies, social media optimization, and data-driven decision-making. Michelle holds a Master of Science in Marketing from USC Marshall School of Business and a Bachelor's degree in Business Economics from UC Irvine.