Sierra Hillinger

Sierra Hillinger currently serves as Senior Director of Performance Marketing at NBCUniversal, a position held since October 2025. Prior to this, Sierra accumulated extensive experience at Wpromote, advancing through various roles from Associate Director of Paid Social to Senior Director of Media Strategy, where responsibilities included managing large paid media teams, overseeing significant budgets, and driving cohesive marketing strategies. Sierra's career also includes positions at Bonfire Marketing Company and other organizations, where skills in digital marketing, social media strategy, and team leadership were developed. Sierra holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Oregon's Charles H. Lundquist College of Business.