Tracy Scher is a seasoned professional in data and measurement strategy with extensive experience in the media industry. Since June 2019, Tracy has served as Senior Director of Data & Measurement Strategy at NBCUniversal, previously holding the title of Director of Multiplatform Measurement Strategy & Analytics. Prior experience includes Senior Manager of Multiplatform Research & Emerging Measurement at Walt Disney Television from June 2017 to May 2019, and various roles at CBS Interactive from August 2007 to June 2017, culminating in the position of Research Manager. Tracy's expertise encompasses online video landscapes, mobile measurement, ad effectiveness studies, and competitive analysis. Tracy holds a Bachelor of Science in Finance with concentrations in International Business and MIS from the Alfred Lerner College of Business & Economics at the University of Delaware.
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