Weihua Li

Weihua Li is a seasoned data science professional with extensive experience in analytics and data engineering. Currently serving as Senior Director of Data Science at NBCUniversal since November 2021, Weihua Li leads a team focused on building the Data Science Xcelerator, enhancing data analytics and predictive modeling for audience segmentation. Prior roles include Director of Data Science and Director of Targeting & Data Operation at NBCUniversal, Manager of Data Scientist at Comcast, and Senior Marketing Database Manager at AT&T. Weihua Li's earlier career involved analytical positions at DIRECTV and Analysis Group, where responsibilities ranged from data analysis to the development of econometric and financial models. Weihua Li holds a Master’s degree in Applied Statistics from Cornell University and a Bachelor’s degree in Mathematics and Economics from Agnes Scott College.