William Xu

William Xu is a Senior Performance Marketing Manager at NBCUniversal, where they lead a team focused on subscriber acquisition for Peacock. Previously, William served as a Global Paid Media Strategist for Disney Streaming Services, managing substantial global marketing budgets and optimizing subscription growth for Disney+. They also held roles at Publicis Media as a Senior Marketing Analyst and at Adbrain as a Marketing Analyst. William's early experiences include an Advertising Sales Internship at Discovery Communications. They are currently pursuing a Bachelor's Degree in Marketing at The Ohio State University Fisher College of Business and at Alliance Manchester Business School.