Michael Larsson

Michael Larsson has over 20 years of sales experience in a variety of industries. Michael started their career as a field sales representative for Henrikssons Brandredskap in 1987. In 1996, they were promoted to project sales manager at Informationssystem AB. In 2000, they joined Ericsson as a technical sales engineer. In 2005, they left Ericsson to join NCAB Group as VP of sales.

They are on a team with Martin Magnusson - VP, North America & President, NCAB USA, Howard Goff - VP, Europe & MD, NCAB UK, and Ann Juviken - Chief Digital & Information Officer. Their manager is Peter Kruk, President & CEO.