Peter Lines is a seasoned professional with extensive experience in enterprise architecture, functional consulting, and business analysis. Currently serving as Lead Enterprise Architect at Nearmap since November 2023, Peter previously held the role of Senior Functional Consultant and Senior Business Analyst at Lumary, focusing on Salesforce optimization and operational improvements. Peter's background includes significant positions at News Corp Australia, where roles ranged from Salesforce/NVM Admin to Systems and Process Leader, contributing to the enhancement of CRM platforms and customer service processes. Earlier experience includes a Digital Marketing Internship with Felix Cartal and various roles at Telstra, complemented by foundational customer service experience at the National Motor Museum. Peter holds a Bachelor of Commerce in Marketing from the University of Adelaide and participated in an exchange program in Management and Marketing at Audencia.
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