Gem B. has extensive experience in marketing, currently serving as the Head of Lead Generation Marketing- Conventions and Exhibitions at NEC Group since November 2015, where responsibilities include developing cross-channel B2B marketing strategies and executing cohesive campaigns targeting key markets. Previous roles include European Marketing Manager at LoneStar Group, where Gem B. managed multi-regional marketing strategies and led a marketing team, and Marketing Executive positions at Eurofast Petrochemical Supplies Ltd and ITG Connect Ltd, focusing on lead generation and client relationship management. Educational qualifications include a degree from the University of Wolverhampton and ongoing studies at the Chartered Institute of Marketing.