David Rivera is a seasoned professional in licensing and merchandising with extensive experience across various companies. Currently serving as the Director of Licensing at NECA since March 2024, Rivera previously held roles such as Senior Licensing Manager at NBCUniversal, where responsibilities included managing multiple apparel categories and transitioning to manage consumer electronics and other hardlines. Rivera’s career also encompasses significant positions at Hasbro, Sega of America, Mattel, Hot Topic, Torrid, Gymboree, and Disney Consumer Products, highlighting a robust track record in product development, market strategy execution, and retail relationship management. Rivera holds an Associate degree in Economics from Los Angeles Valley College.
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