Matt Goff is a Senior Advertising Manager at Nectar with a decade of experience in search engine marketing, specializing in data analysis, campaign planning, and performance optimization. Previously, Goff held several leadership roles, including Manager of SMB Search Strategy and Director of Retail Media at Logical Position, where they developed strategies and managed teams to enhance client success. Goff's educational background includes a B.S. in Advertising, with minors in Economics and Business, from the University of Oregon.
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