Graeme Mckenzie is a creative and results-oriented marketer with extensive experience in senior commercial, marketing, and e-commerce roles at renowned companies including Britvic, Heineken, and Samworth Brothers. They have successfully led marketing functions, overseeing teams of up to 30 personnel, while developing brand strategies, consumer engagement initiatives, and innovative marketing solutions. Graeme holds an MBA in Corporate Reputation from Loughborough University and an IDM Postgraduate Diploma in Digital Marketing. Currently, Graeme serves as the Argos Media & Insights Director at Nectar360, contributing to the retail media landscape.
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