Nectar360
Laura Mackinnon is an accomplished marketing professional with a diverse background in insights and category management. Currently serving as Lead Insight Consultant at Nectar360 since March 2020, Laura has advanced through various roles from Senior Insights Consultant to Lead Consultant. Previous experience includes positions as Senior Category Manager and Category Manager at Gü Puds and Greencore, where contributions involved market updates and strategic recommendations. Earlier roles include Category Marketing Executive at Cranswick Country Foods PLC and Marketing Assistant at BSN Medical. Laura began their career as an International Cultural Representative at Walt Disney World, exemplifying creativity in guest experiences. Laura holds a Bachelor of Science (BSc) in Marketing from Newcastle University, earned in 2006.
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Nectar360
Nectar360 is a fully integrated loyalty, insights and media services agency. We own and operate Nectar, the UKs largest loyalty programme, helping some of the UKs biggest brands to build impactful relationships with their customers. We manage Sainsbury’s shopper marketing services, utilising our insights and media expertise to connect the Sainsbury’s businesses, FMCG brands and their customers. To understand and influence 19 million customers, we use our rich transactional and lifestyle data. Using our unmatched Nectar data-set and encompassing media portfolio we create impactful and relevant customer experiences – connecting our brand partners to their customers.