Nectar360
Liam Ward is an experienced professional in the field of insights and analytics, currently serving as Insight Manager at Nectar360 since November 2018. Prior to this role, Liam was the Lead Analyst at Nectar Loyalty from February 2018 to October 2018 and held the position of Lead Insight Analyst at Aimia Inc from April 2010 to February 2018. Additionally, Liam worked as a Business Analyst at Capital One between October 2007 and July 2009. Notably, Liam led the development of a new insurance product, overseeing the research brief design, product feature recommendations, and vendor selection. Liam holds a BSc in Economics from the University of Nottingham, where studies took place from 2004 to 2007.
Nectar360
Nectar360 is a fully integrated loyalty, insights and media services agency. We own and operate Nectar, the UKs largest loyalty programme, helping some of the UKs biggest brands to build impactful relationships with their customers. We manage Sainsbury’s shopper marketing services, utilising our insights and media expertise to connect the Sainsbury’s businesses, FMCG brands and their customers. To understand and influence 19 million customers, we use our rich transactional and lifestyle data. Using our unmatched Nectar data-set and encompassing media portfolio we create impactful and relevant customer experiences – connecting our brand partners to their customers.