Paul Floyer

Digital Commercial Director at Nectar360

Paul Floyer currently serves as the Digital Commercial Director at Nectar360 since November 2022. Prior to this role, Paul held positions including Agency Hub Lead at Ozone and Senior Manager, Digital at Nectar360. Additional experience includes serving as Programmatic Lead for Europe, Africa, and Asia at Deezer, Commercial Director for Programmatic at Playbuzz, and Director of Programmatic Sales in the UK at Rakuten Marketing. Paul's career also features roles at Guardian News & Media, Dennis, and Morgan Hunt, among others, highlighting expertise in digital investment and programmatic advertising. Academically, Paul earned an MBA in Business Strategy, Entrepreneurship, Marketing, Innovation, and Digital Transformation from ThePowerMBA and holds a BA in English Literature from the University of the West of England.

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London, United Kingdom

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Nectar360

Nectar360 is a fully integrated loyalty, insights and media services agency. We own and operate Nectar, the UKs largest loyalty programme, helping some of the UKs biggest brands to build impactful relationships with their customers. We manage Sainsbury’s shopper marketing services, utilising our insights and media expertise to connect the Sainsbury’s businesses, FMCG brands and their customers. To understand and influence 19 million customers, we use our rich transactional and lifestyle data. Using our unmatched Nectar data-set and encompassing media portfolio we create impactful and relevant customer experiences – connecting our brand partners to their customers.