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Tom Erdem

Senior Digital Trader at Nectar360

Tom Erdem is a Senior Digital Trader at Nectar360, responsible for managing the digital trading team and delivering successful campaigns across programmatic display, video, and social media since January 2022. Previously, at Omnicom Media Group UK, Tom served as a Programmatic Inventory Manager, enhancing quality inventory standards and promoting innovative solutions. Tom's experience also includes a role as a Programmatic Buyer at PHD, where media buying and campaign optimization occurred across various DSPs. Earlier in a position at StreamAMP, Tom focused on advertising operations and demand management, implementing technology solutions for revenue optimization. Tom holds a degree from Kingston University.

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London, United Kingdom

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Nectar360

Nectar360 is a fully integrated loyalty, insights and media services agency. We own and operate Nectar, the UKs largest loyalty programme, helping some of the UKs biggest brands to build impactful relationships with their customers. We manage Sainsbury’s shopper marketing services, utilising our insights and media expertise to connect the Sainsbury’s businesses, FMCG brands and their customers. To understand and influence 19 million customers, we use our rich transactional and lifestyle data. Using our unmatched Nectar data-set and encompassing media portfolio we create impactful and relevant customer experiences – connecting our brand partners to their customers.