Ian Elmer

Ian Elmer is an accomplished marketing professional with extensive experience in demand generation and digital marketing. Currently serving as the Head of Demand Generation at Nectar since April 2024, Ian is also the Founder of ICE Growth Marketing, specializing in growth and performance marketing. Previous roles include Head of Demand Generation at Ninety, where Ian developed demand strategies for a company-building platform, and VP of Marketing at Plena, overseeing an effective go-to-market strategy. Ian's tenure at BambooHR as Director of Demand Generation included building and directing a team resulting in significant lead growth and managing substantial media budgets. Ian has held various marketing positions across companies including Rakuten Marketing, Sprint Marketing, and OrangeSoda, demonstrating a consistent record of enhancing lead generation and client engagement. Ian holds a Bachelor of Science Degree in Mass Communication/Media Studies from the University of Utah.