Left brain. Meet right brain. 

Bringing the two together helps us provide bullet-proof branding advice. It's discipline and results, paired with creativity and ideas. We call it...thinking in stereo.

Qualitative research is the basis of our strategic guidance. And we always put the discussion before the guide. 

We believe better outcomes begin with asking better questions. We ask ourselves how can we design a custom study that will provide the most natural, candid, and lively discussions about your brand and business issues. Everything we do revolves around having great conversations. Sometimes those take place in a group setting, sometimes via digital or mobile platforms - the format is whatever provides the best experience for our clients and participants. 

With 25 years experience in advertising, marketing, and communications, Keith Navratil has had the good fortune to work with some of the world's best-loved brands and leading creative agencies on projects spanning a range of categories and target audiences. His passion is using the art of conversation to help clients solve business problems and provide bullet-proof brand advice.

Before launching his own consultancy, Keith was partner at the magnetic collective. Prior to that, his career included senior-level posts at Bailey Lauerman - named Advertising Age's Small Agency of the Year 2013 - Hall & Partners, and TRU (now, The Futures Company).

In addition to project work, Keith has written several articles and industry POVs published in Advertising Age, MediaPost, and Research World Magazine.

Alison Kuhn spent the first decade of her career in the world of Advertising, helping her clients to navigate strategic and creative development, production, and account management, which makes her the perfect fit to help keep needledrop always moving forward. As our Director of Operations, she'll move your project from start to finish - from costing to screener development to recruitment and billing.

needledrop, LLC

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