Tom Frederick

Director, National Brand Marketing at Neighborly

Tom Frederick has a diverse work experience spanning multiple industries. Tom is currently serving as the Director of National Brand Marketing at Neighborly®, the world's largest home services company. In this role, their responsibilities include increasing same-store revenue through new customer acquisition, customer retention, and increasing multi-brand users.

Prior to their current position, Tom worked as the Marketing/People Officer at Johnson Entities, a franchisee of McDonald's Restaurants. During their time there, they focused on building sales and transactions through marketing, brand engagement, and people.

Tom also has experience at McDonald's, where they held various roles. As the National Marketing Manager - National Field Marketing, they provided consultative support and training to the National and Field Marketing teams, ensuring the growth of profitable sales, transactions, and market share throughout the U.S. Tom also served as the Field Marketing Manager in the Raleigh Region and the Field Marketing Supervisor in the Rocky Mountain Region.

Before their time at McDonald's, Tom held the position of Marketing Director at Rob-Kraft, Inc. DBA Burger King. Tom was responsible for local marketing and implementing strategies to improve the brand's presence in the community. Tom also served as the Training Director during their tenure at Rob-Kraft, Inc.

Tom's early career includes a role as an Operations Training Specialist in the Rocky Mountain Region at Burger King Corporation, where they trained managers on leadership, systems, policies, and procedures. Tom also worked at Hertz as a Senior Revenue Manager, where they managed and coordinated revenue generation through coaching, training, and motivating front-line managers and employees. Tom also held the position of Customer Service Manager at Hertz.

Overall, Tom Frederick has a strong background in marketing, brand engagement, and revenue management across various industries.

Tom Frederick attended Colorado State University where they earned a Bachelor's degree in Spanish. The duration of their education at this institution is unknown.

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Timeline

  • Director, National Brand Marketing

    2022 - present