Alejandro Cabrera

Alejandro Cabrera has extensive experience in sales force effectiveness and competitive intelligence, currently serving as the Sales Force Effectiveness Manager at Psicofarma since January 2010, focusing on productivity management and portfolio management. Prior to this role, Alejandro held various positions at sanofi-aventis from April 1992 to September 2009, including Sales Force Effectiveness Manager, District Manager, and Sales Representative, where responsibilities encompassed management dashboards, KPI oversight, sales force sizing and deployment, as well as ensuring product distribution and customer loyalty. Alejandro holds a Diplomado in Strategic Planning and Marketing from Instituto Tecnológico Autónomo de México (2006-2008) and a Licenciado en Biología from UNAM (1984-1988).