Amina Samy

Amina Samy is a Heritage Content Senior Manager at NEOM, where they leverage their extensive background in digital media and communications. With a Bachelor of Arts in International Development Studies and Economics from McGill University, Amina has held various roles, including Digital Marketing Manager at Médecins Sans Frontières and Director of Communications at Qabeela New Media. Throughout their career, they have demonstrated a strong ability to develop and implement strategic communication plans and engage in brand building. Amina's multifaceted experience includes consulting with top-tier clients at Brndstr and managing a large youth-based organization as the Director of the Arab Development Initiative.