Asmae Z. is a highly skilled product design professional with extensive experience in leading design projects across various companies. Currently serving as a Principal Product Design Engineer at NEOM since October 2024, Asmae previously held the position of Lead Product Designer at Somo Global, where responsibilities included leading cross-functional teams and defining UX/UI and Service Blueprints for clients such as Volkswagen Credit Inc. and Audi Financial Services. Asmae's background includes roles as Lead UX Designer/Art Director at HZ, Senior Product Designer at Immersion Active, Senior Experience Designer at VIVA Creative, Senior Art Director at Northrop Realty, and UX Designer at Salient CRGT. Educational qualifications include a BS in Media Arts and Design from Southern New Hampshire University and a Bachelor's degree in Communication from ISEGCOM.
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