Atef Ahmed is a multidisciplinary management professional with over 15 years of experience in luxury retail operations, project execution, and administration. They previously served as a Luxury Stores Director for NEOM's Sindalah project, leading the setup and operations of high-end boutiques. Atef has held various leadership positions, including Boutique Manager at Montblanc and Assistant Director at Sela, where they oversaw large-scale national projects. They earned a Bachelor of Arts in English Literature from جامعة الملك عبد العزيز and are currently pursuing a Master of Business Administration from the University of the People.
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