David Siddall is a seasoned professional in adventure sports and management, currently serving as the Adventure Sport Operations lead at NEOM since October 2022. Siddall's role involves developing a comprehensive adventure sport ecosystem, focusing on licensing, safety management, marine activation, workforce capacity building, and constructing the region's first adventure sports hub. Previous experience includes notable positions as General Manager at Virgin Active and Zip World UK, where significant revenue growth and operational improvements were achieved. Prior managerial roles at Oxygen Freejumping, Sport for Life in China, and Leeds City Council highlight Siddall's extensive background in sports management and community development. Siddall holds a Bachelor of Arts degree in Sport Development from Leeds Beckett University.
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