Georgina North currently serves as the Director of Robotics & Automation at NEOM, focusing on developing local talent and advancing robotics and automation in design and construction. Prior to this role, Georgina held several leadership positions within Laing O'Rourke, including Head of Technology & Innovation, where responsibilities encompassed driving innovation and managing budgets while fostering high-performing teams. Georgina's diverse experience also includes founding North Spice, a social business dedicated to manufacturing turmeric latte blends for charity, and contributing to various engineering roles in companies such as Wood Group Kenny and WorleyParsons. Georgina holds an MPhil in Advanced Chemical Engineering from the University of Cambridge and a Bachelor's degree in Chemical Engineering from the University of Sydney.
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