Matthew Parker is an experienced professional in sports marketing and partnership management, currently serving as the Senior Partnerships Manager - Sport at NEOM since April 2024. Previously, Matthew held the position of Vice President of Marketing at Asia Football Group, leading marketing initiatives for the Asian Football Confederation across various competitions from October 2023 to April 2024. Prior to that, Matthew worked at Football Marketing Asia in multiple roles, including Vice President Marketing and Associate Vice President Marketing, focusing on fan-centric marketing strategies for the AFC. Additional experience includes leadership positions at The Smalls as Business Director for APAC, Minute Media as Creative Solutions Manager, and adidas as Digital Manager for South East Asia & Pacific. Matthew began a career in digital marketing and sponsorship activation with Lagardère Sports. Education includes a Master of Science in Marketing and a Bachelor of Arts in Sport Business Management from Leeds Beckett University.
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