Samera Asad is the Executive Director of Finance & Transformation at NEOM, bringing distinguished expertise in finance within global multi-billion-dollar organizations, primarily in real estate development. With a past role as Finance Director at Dubai Properties Group and significant experience at KPMG, Disney ABC Television Group, and Qatari Diar, Samera has excelled in creating finance infrastructures and driving strategic growth. Samera has also played key roles in international projects across the UK, USA, Europe, and the Middle East, emphasizing fiscal discipline, government coordination, and large-scale development negotiations. Samera's educational background includes training through the Institute of Chartered Accountants of India.
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