Yasmin B.

Yasmin B. is an experienced content producer and social media lead with a strong background in creative strategy and account management. Currently serving as a Content Producer and Production Coordinator at NEOM since October 2022, Yasmin also holds the position of Social Media Lead at Tonomus, another NEOM initiative. Prior experience includes roles as Social Account Manager at MullenLowe MENA and Creative Strategist at SOCIALEYEZ, where Yasmin developed social media strategies for a varied clientele and managed production teams for video projects. Previous positions include Junior Account Manager at Hashtag Social Media Agency and an internship in hiring and recruiting at Jazeera Pharmaceutical Industries. Yasmin began a career in education as an Art Teacher at Lilo Center. Educational qualifications include a Bachelor of Business Administration with a focus on Quality Management from Al Yamamah University and a high school diploma from Najd National School for Girls.