Yvie Chang

Yvie Chang has accumulated extensive experience in leadership and marketing across various sectors over the past two decades. Currently serving as Director of Activation & Engagement at NEOM since 2023, Yvie also holds the position of Director at Red Bus Consulting, a role initiated in 2015. Previous positions include Senior Director at Habitat World (2013-2015), Chief of Staff & Director of Programmes at YAMA Foundation (2019-2023), and Country Director for China and Indonesia at the World Lung Foundation (2007-2013). Earlier in Yvie's career, roles included brand strategy at Luxury Brands (2004-2005), real estate marketing at Polygon Homes (2005-2007), and luxury retail operations at CHANEL (2002-2004), alongside various marketing and communications strategy roles from 1997 to 2002.