Adrie Smith is an accomplished marketing professional with extensive experience in content strategy and brand management. Currently serving as the Content Team Lead at Neople since October 2024, Adrie previously held the role of Senior Content and Brand Manager at Trengo, leading a successful rebrand and managing content campaigns across various markets. Adrie's career includes significant positions such as Head of Content at Re:Coded, where Adrie rebranded the website, and Content Strategist at Foleon, focusing on customer content initiatives. As Head of Content & Branding at Tellent (formerly Recruitee), Adrie built a recognizable brand presence in the recruitment sector. Additionally, Adrie has a robust educational background with degrees from Growth Tribe, King's College London, and The University of Edinburgh, reinforcing expertise in growth hacking and international relations.