Fernanda Boccalini

Fernanda Boccalini is a marketing professional with extensive experience in digital marketing and strategy development. Currently serving as the Marketing Coordinator at Neoway, Fernanda leads digital campaigns across various platforms, optimizing ROI and generating qualified leads. Previously held the position of Head of Marketing at MOVA, where Fernanda structured the marketing department and integrated cross-functional initiatives. As Marketing Coordinator at Contabilizei, responsibilities included overseeing digital marketing strategies and CRM analysis. Fernanda's earlier roles include leading marketing teams at Flash and RankMyAPP, with a foundation in analytics and credit risk assessment at Itaú Unibanco. Education includes an Executive MBA in Marketing from Ibmec and various specialized courses in digital marketing.